Brevo is free for up to 100,000 contacts, but the free plan sends at most 300 emails a day. Paid plans are priced by the emails you send each month, and each of the smaller tiers also caps how many contacts you can store. For a weekly email to 1,000 contacts, Starter is $17 a month and Standard $35 a month. Most small businesses belong on Starter.
- How it is priced
- By emails sent per month
- Starting list price
- $9 a month (Starter)
- Free plan
- Yes, up to 1 user
- Free trial
- No trial listed
- Checked
- October 13, 2026
Which plan should a small business pick?
Starter, if you send a newsletter and maybe a welcome email. It has no daily sending limit, includes automation for up to 2,000 contacts entering your workflows, and gives you 1 user. What it doesn’t do is drop Brevo’s logo: that’s a paid add-on on Starter, and Brevo’s own pages show two different prices for it, so check the price in your account before you add it.
Standard is for a business that wants the logo gone without an add-on, A/B testing, sending at each contact’s best time, or automation with no cap on how many people enter. It includes 1 user, like Starter; more seats are sold per seat as an add-on, up to 3 seats in total, so a second person costs extra on top of the plan price. For a weekly email to 1,000 contacts it’s $35 a month, against $17 a month for Starter. If none of those features would change what you send, Starter is enough.
The free plan is enough for a list that fits inside its daily cap of 300 emails a day: one newsletter reaches everyone the day you send it. It shows Brevo’s logo on every email, includes automation up to the same cap as Starter, and has 1 user. Professional starts at $499 a month, with 10 users included; it’s built for teams sending to very large lists, not for a small business.
Say you run an independent wine shop with two people and about 1,200 people on your list, from in-store sign-ups and your website. You send a weekly email about the Saturday tasting, and you’d like new subscribers to get a welcome email with a first-visit offer.
The free plan holds your list, but it sends 300 emails a day, so a newsletter to 1,200 people would go out a slice at a time, resent by hand over several days. That’s not a weekly newsletter. On Starter, a weekly email to 1,200 people is 4,800 emails in a month with four sends and 6,000 in a month with five. Either fits the smallest tier’s sending, but that tier stores too few contacts for your list. You need the 10,000-email tier, at $17 a month, and it covers the five-send months too.
The welcome email is one automation, and Starter includes it. Starter has 1 user, so it gives one of you a login. If you both need your own, Standard is $35 a month and drops the logo, but it also includes 1 user: the second seat is a paid add-on on top of that price. Decide who runs the newsletter before you choose. Before you import, keep only the people who agreed to hear from you: someone who left an address for a receipt didn’t sign up for your newsletter.
What moves you up a plan or a tier?
Your tier is set by two numbers. You pick a monthly email volume, and each of the smaller tiers also caps how many contacts you can store: 500 at 5,000 emails; 1,500 at 10,000; 2,500 at 15,000; up to 500,000 from 20,000. On a small list, the contact cap usually decides. A list of 1,000 sent one email a week needs only 4,000 or 5,000 emails a month, but it needs the 10,000-email tier to store everyone, at $17 a month.
When you reach the contact cap on one of those first tiers, Brevo warns you as you get close and then moves you to the next tier automatically, at the higher price. Past the first few tiers, your sending takes over, and this is where a month with five weekly sends changes the bill. For a list of 5,000, one email a week is 20,000 emails in a four-send month, which fits the tier at $32 a month, but 25,000 in a five-send month, which needs the tier at $39 a month. Two emails a week, up to 50,000 a month, is $56 a month. If you’d rather buy the smaller tier and top up, Brevo lets you add emails to your plan mid-month, charged pro rata to your next billing date. That’s the trade with pricing by email. A big list you email now and then is cheap here; a big list you email often isn’t. Per-contact or per-email pricing compares every tool at three sending rhythms.
Then features. The usual reasons to move from Starter to Standard are the logo, a second person (a paid seat on Standard), A/B testing, or a welcome series that has filled Starter’s automation cap.
Skip Brevo if
- You want free to carry a list bigger than the daily cap. Brevo’s free plan stores a large list but sends 300 emails a day. When a free email marketing plan is enough shows which free plans can send to your whole list in a day.
- You email a list of several thousand more than once a week. Brevo’s bill grows with every email you send, while most tools charge the same however often you send within their allowance. What email marketing costs at 500, 1,000, 2,500, and 5,000 contacts lays every tool side by side.
- You email a few dozen customers now and then. A newsletter tool may be more than you need yet: can you send a customer newsletter from Gmail or Outlook? draws the line.
Plans and prices
| Plan (US name) | Monthly | Yearly, per month | Promotional price |
|---|---|---|---|
| Starter | From $9 | From $8.08 | None |
| Standard | From $18 | From $16.17 | None |
| Professional | From $499 | From $449.08 | None |
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 5,000 | $9 | $8.08 |
| 10,000 | $17 | $15.25 |
| 15,000 | $25 | $22.50 |
| 20,000 | $32 | $28.75 |
| 30,000 | $39 | $35.08 |
| 40,000 | $46 | $41.42 |
| 50,000 | $56 | $50.42 |
| 60,000 | $65 | $58.50 |
| 80,000 | $74 | $66.58 |
| 100,000 | $82 | $73.75 |
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 5,000 | $18 | $16.17 |
| 10,000 | $35 | $31.50 |
| 15,000 | $49 | $44.08 |
| 20,000 | $69 | $62.08 |
| 30,000 | $79 | $71.08 |
| 40,000 | $89 | $80.08 |
| 50,000 | $97 | $87.25 |
| 60,000 | $104 | $93.58 |
| 80,000 | $119 | $107.08 |
| 100,000 | $139 | $125.08 |
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 150,000 | $499 | $449.08 |
What each plan includes
- Starter
Limits: Users: 1. Contacts: 500,000. Contacts stored, by email tier: 500 at 5,000 emails; 1,500 at 10,000; 2,500 at 15,000; up to 500,000 from 20,000. Daily sending limit: None. Brevo logo: Shown; removal sold as an add-on.
Adds: No daily sending limit, Drag and drop email editor, AI content generator, Advanced segmentation, Basic reporting and analytics, Email support.
- Standard
Limits: Users: 1. Contacts: 500,000. Contacts stored, by email tier: 500 at 5,000 emails; 1,500 at 10,000; 2,500 at 15,000; up to 500,000 from 20,000. Landing pages: 1 included. Extra user seats: Sold per seat as an add-on, up to 3 seats in total.
Adds: Marketing automation (unlimited contacts), A/B testing, Advanced email reporting, AI send time optimization, Web and event tracking, No Brevo logo.
- Marketing automation (unlimited contacts): also from help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans, checked
- users, Extra user seats: also from help.brevo.com/hc/en-us/articles/4409354969746-Customize-your-plan-with-add-ons, checked
- Professional
Limits: Users: 10. Contacts: 2,000,000. Minimum seats: 10.
Every figure is the whole monthly bill for that email volume, not a price per contact. Check the contacts each tier stores before you pick one.
Costs that are easy to miss
- The pricing page opens on yearly prices. It shows “Yearly (-10%)” first, so the figure you see is lower than the monthly bill: Starter’s smallest tier is $9 a month billed monthly and $8.08 a month billed yearly. Yearly is paid upfront, and switching back to monthly means canceling and waiting for the year to end.
- Unused emails expire every month. Your plan’s emails renew on your billing date each month, on yearly plans too, and whatever you didn’t send is gone. If you send weekly, buy the tier that covers a month with five sends and no more; if a busy month runs short, you can add emails mid-month at a pro-rated charge.
- The contact cap upgrades you on its own. On the first few tiers, passing the contact cap moves you to the next tier and its price. Take out the people who bounced or left before you import, not after.
- Removing the logo on Starter costs extra. It’s an add-on on top of the plan, and Brevo’s pricing page and help center list different prices for it. Check the figure in your account before you add it. Standard doesn’t show the logo at all.
- The free plan sends only after approval. A new account can upload contacts straight away, but sending starts once Brevo approves the account. Sign up a few days before your first newsletter.
- If you send only a few times a year, Brevo also sells pay-as-you-go email credits that don’t expire. This guide doesn’t record their prices; check them on Brevo’s pricing page.
Spanish support
| Interface in Spanish | Yes |
|---|---|
| Customer support in Spanish | Yes |
| Customer documents in Spanish | Not confirmed |
Our view
Brevo is a strong choice for a small business with a list of a few hundred to a few thousand that emails once a week or so. At 1,000 contacts and one email a week, the lowest paid bill in this guide is Brevo (Starter) at $17 a month. Our position: use the free plan only while your list is under the daily cap, then move to Starter on monthly billing at the tier that stores your whole list, and move to Standard when the logo or the automation cap starts to cost you (a second person is a paid seat on top). What you give up is simplicity: you have to watch two numbers instead of one, Starter and Standard each include one user, Starter keeps the logo, and the bill rises as you send more often. If you plan to email a large list several times a week, compare it on the cost table first.
Your next step
Count your list: the people who agreed to get your emails. If it fits inside the free plan’s daily cap, 300 emails a day, start Brevo’s free plan and send your next newsletter from it. If it’s larger, the same sign-up starts your account on the free plan: import your list, then pick Starter on monthly billing at the tier that covers both your contacts and your list times the most emails you’ll send in a month (five for a weekly newsletter).