Kit is free for up to 10,000 contacts, with no sending limit, so a newsletter can cost nothing for a long time. You pay when you want automated sequences, a second person, or emails without Kit’s branding. Creator, the plan for that, is $39 a month up to 1,000 subscribers and $59 a month up to 3,000, billed monthly. Most small businesses belong on Free or Creator.
- How it is priced
- By the size of your contact list
- Starting list price
- $39 a month (Creator)
- Free plan
- Yes, up to 1 user
- Free trial
- 14 days, card required: no
- Checked
- October 13, 2026
Which plan should a small business pick?
Free, if you send a newsletter and work alone. It holds up to 10,000 contacts, Kit says there’s no sending limit on any plan, and it includes unlimited landing pages and sign-up forms, tagging, and a freebie (a PDF, say) delivered automatically to anyone who signs up. What it doesn’t have is automated email sequences or the visual automation builder, and it puts Kit’s branding on your emails, landing pages, and product pages. It has 1 user.
Creator, when you want emails that go out on their own: a welcome series, a follow-up after a purchase, a reminder before an event. It adds unlimited sequences and visual automations, removes Kit’s branding, gives you 2 users, and adds round-the-clock email and chat support. It’s $39 a month up to 1,000 subscribers, $59 a month up to 3,000, and $89 a month up to 5,000.
Pro is for a team of more than two, or a newsletter that is the business: unlimited users, subscriber research and engagement analytics, and a referral program. That’s $79 a month up to 1,000 subscribers and $139 a month up to 5,000. If you can’t name what you’d do with those features, you don’t need it.
Say you run a cooking school with two people and about 2,600 people on your list, from class bookings and a recipe sign-up on your website. You send a weekly email with a recipe and the next month’s classes, and you’d like new subscribers to get three welcome emails over their first week.
The newsletter alone fits the free plan: your list is well under its cap, and weekly sending costs nothing. The welcome emails are what change it. Three emails spaced over a week is a sequence, and sequences start on Creator, at $59 a month for your tier (up to 3,000 subscribers). Creator also gives both of you a login and takes Kit’s branding off.
So the choice is plain: stay free and send the welcome email by hand, or pay $59 a month for the series to run on its own. Write the three emails first. If you can’t find the afternoon to write them, you don’t need the plan yet. And before you import, keep only the people who agreed to hear from you: a class booking alone isn’t a newsletter sign-up.
What moves you up a plan or a tier?
Your list size. Each plan is priced by subscriber tier, and Kit counts only unique, active subscribers. When you pass your tier’s top, Kit moves you up automatically and keeps sending: Creator is $39 a month up to 1,000 subscribers and $59 a month from 1,001. The move is pro-rated. On monthly billing, your next bill is the new tier’s price plus a charge for the days left in the month you moved up in, less a credit for the unused days on your old tier. On yearly billing, Kit charges that difference straight away.
Going down isn’t automatic. If you clean your list below a lower tier, Kit’s help center says a “Switch to a lower tier” link appears in Account & Billing; the lower price starts on your next billing date, as long as your count is still below that tier’s limit then. Kit’s pricing-page FAQ still says to email Kit for a downgrade. Use the link, and contact support if you don’t see it.
Sending doesn’t move you up. Kit says there are no sending limits on any plan, so a second email a week costs the same as the first.
Then features. The move from Free to Creator is almost always about sequences and automations, branding, or a second person. The move from Creator to Pro is about a third person or more, or Pro’s subscriber research and referral tools.
Skip Kit if
- You want a welcome series without a big jump in price. Kit’s automation starts on Creator, while some tools include a little automation on a free or cheaper plan. Do you need automation, or just a newsletter? shows where each tool puts it and what it costs.
- Price is what decides it. At 1,000 contacts and about one email a week, the lowest paid bill in this guide is Brevo (Starter) at $17 a month. What email marketing costs at 500, 1,000, 2,500, and 5,000 contacts lays every tool side by side.
- You email a few dozen customers now and then. A newsletter tool may be more than you need yet: can you send a customer newsletter from Gmail or Outlook? draws the line.
Plans and prices
| Plan (US name) | Monthly | Yearly, per month | Promotional price |
|---|---|---|---|
| Creator | From $39 | From $32.50 | None |
| Pro | From $79 | From $65.83 | $49.42 for the first 12 months (yearly), for a limited time |
Pro: Kit's "Limited time Pro offer": an extra 25% off the first year of Pro on yearly billing for lists up to 65,000 subscribers, and 10% off for lists of 65,001 to 500,000; the offer ends November 7, 2026. The price shown is the 1,000-subscriber tier, and every tier in these tables (up to 10,000 subscribers) is within the 25% range. The plan renews at the standard rate after the first year.
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 1,000 | $39 | $32.50 |
| 3,000 | $59 | $49.17 |
| 5,000 | $89 | $74.17 |
| 8,000 | $119 | $99.17 |
| 10,000 | $139 | $115.83 |
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 1,000 | $79 | $65.83 |
| 3,000 | $99 | $82.50 |
| 5,000 | $139 | $115.83 |
| 8,000 | $169 | $140.83 |
| 10,000 | $189 | $157.50 |
What each plan includes
- Creator
Limits: Users: 2.
Adds: Unlimited visual automations, Unlimited email sequences, Remove Kit branding, Apps and integrations, 24/7 email and chat support.
- Pro
Limits: Users: Unlimited.
Adds: Subscriber Signals, Engagement analytics, Newsletter referral system.
Every figure is the whole monthly bill for the subscriber tier, not a price per subscriber. The yearly column is the per-month price when you pay for a year at once.
Costs that are easy to miss
- The pricing page opens on yearly prices. Its “Pay yearly, save 17%” switch starts on, so the figure you see first is lower than the monthly bill. Creator up to 1,000 subscribers is $39 a month billed monthly and $32.50 a month billed yearly.
- Pro’s lower price lasts one year. Kit’s limited-time Pro offer takes an extra discount off the first year of a yearly plan: up to 1,000 subscribers, that’s $49.42 a month for the first year, then the standard yearly rate of $65.83 a month. Budget on the second figure.
- A smaller list doesn’t shrink the bill on its own. If you remove a batch of old subscribers, switch to the lower tier in Account & Billing, or you’ll keep paying for the higher one. The change starts on your next billing date, so clean the list and make the switch before that date.
- Growing past your tier upgrades you automatically. Nothing stops, and nothing asks first. On monthly billing the next bill carries the new tier’s price plus a pro-rated charge for the rest of the month you grew in, so it can be higher than the new price for one month.
- Selling through Kit has a fee. Digital products and paid subscriptions sold through Kit carry a transaction fee on every plan, on top of the plan price. This guide doesn’t record it; check it on Kit’s pricing page before you sell.
- The trial ends on the free plan, not a charge. The 14-day trial of Creator or Pro needs no card. When it ends, you add a card to keep the paid plan or carry on with Free. If you paid and change your mind, Kit offers a refund within the first 30 days of signing up.
Our view
Kit is a good first tool for a small business that sends a newsletter and isn’t ready to automate: the free plan holds a large list with no sending limit, and there’s no clock on it. Our position: start free, stay free until a sequence would save you real time or a second person needs a login, then move to Creator on monthly billing. What you give up is price at the moment you automate. Creator at 1,000 subscribers is $39 a month, and the lowest paid bill in this guide at that size, for about one email a week, is Brevo (Starter) at $17 a month. If automation is the reason you’re paying, price the other tools at your size first.
Your next step
Decide whether you need emails that send on their own in the next few months. If not, and you work alone, start Kit’s free plan, import the people who agreed to hear from you, and send your next newsletter from it. If you do, write the first welcome email, then start the 14-day Creator trial (no card needed) and build the sequence inside it, so you know before the trial ends whether it’s worth paying for.