MailerLite is free for up to 250 contacts, with 2,500 emails a month. Past that you pay by list size. At 500 subscribers, Comfort is $12 a month and Power is $25 a month; at 1,000 they’re $19 a month and $39 a month. Most small businesses belong on Comfort.
- How it is priced
- By the size of your contact list
- Starting list price
- $12 a month (Comfort)
- Free plan
- Yes, up to 2 users
- Free trial
- 14 days, card required: no
- Checked
- October 13, 2026
Which plan should a small business pick?
Comfort, if you send a newsletter and want a welcome email or two. It removes the MailerLite logo, gives you 50 automations, 3 users, round-the-clock email support, and features like resending to people who didn’t open and delivering by each subscriber’s time zone. Your monthly sending is 10 times the subscriber tier (5,000 at 500 subscribers, 100,000 at 10,000), plenty for a weekly email. It costs $12 a month up to 500 subscribers, $19 a month up to 1,000, and $33 a month up to 2,500.
Power is for a business whose email does more of the work: unlimited sending, unlimited automations, automations that start from more than one trigger, unlimited seats, and live chat support. That’s $25 a month up to 500 subscribers and $49 a month up to 2,500. If you can’t name the automation that needs two triggers, or the week you’d send more than Comfort allows, you don’t need it yet.
The free plan is enough for a small list: up to 250 contacts and 2,500 emails a month, with 2 users and a few short automations. It keeps the MailerLite logo on your emails and comes with community support rather than email support.
Say you run a two-person online candle shop with about 1,800 people on your list, from checkout and a sign-up pop-up on your site. You send a new-scents email every week, and you’d like each new subscriber to get a welcome email with a first-order code.
At 1,800 subscribers you’re in the tier up to 2,500, so Comfort is $33 a month and Power $49 a month. A weekly email is up to 9,000 sends in a month with five, well inside Comfort’s monthly allowance for your tier. The welcome email is one automation, and both of you get a seat. Comfort covers all of it; Power would be paying for limits you don’t reach. Before you switch it on, take out the addresses that bounced or haven’t opened in a year: active subscribers are what you pay for, and a cleaner list may stay in this tier longer.
What moves you up a plan or a tier?
Your list size, more than anything else. Each plan is priced by subscriber tier, and when your active subscribers pass your tier’s top, MailerLite moves you up automatically and charges for the next tier, after a warning in your account. Comfort is $19 a month up to 1,000 subscribers and $33 a month from 1,001.
Then sending. Comfort’s monthly allowance is based on the top of your tier, not your exact count, so a list of 600 in the tier up to 1,000 gets the same allowance as a list of 950. If you reach it before the month resets, MailerLite’s options are to upgrade to Power or wait for your billing date.
Then features. The usual reasons to move from Comfort to Power are an automation that starts from more than one trigger, more automations than Comfort’s 50, or more than 3 users.
Skip MailerLite if
- You want free to last past a small list. MailerLite’s free plan stops at 250 contacts, and other free plans in this guide hold far more. When a free email marketing plan is enough compares them.
- Price is what decides it. At 1,000 contacts and about one email a week, the lowest paid bill in this guide is Brevo (Starter) at $17 a month. What email marketing costs at 500, 1,000, 2,500, and 5,000 contacts lays every tool side by side.
- You email a few dozen customers now and then. A newsletter tool may be more than you need yet: can you send a customer newsletter from Gmail or Outlook? draws the line.
Plans and prices
| Plan (US name) | Monthly | Yearly, per month | Promotional price |
|---|---|---|---|
| Comfort | From $12 | From $10.80 | None |
| Power | From $25 | From $22.50 | None |
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 500 | $12 | $10.80 |
| 1,000 | $19 | $17.10 |
| 2,500 | $33 | $29.70 |
| 5,000 | $49 | $44.10 |
| 8,000 | $69 | $62.10 |
| 10,000 | $89 | $80.10 |
| Up to | Monthly | Yearly, per month |
|---|---|---|
| 500 | $25 | $22.50 |
| 1,000 | $39 | $35.10 |
| 2,500 | $49 | $44.10 |
| 5,000 | $69 | $62.10 |
| 8,000 | $99 | $89.10 |
| 10,000 | $129 | $116.10 |
What each plan includes
- Comfort
Limits: Users: 3. Monthly emails: 10 times the subscriber tier (5,000 at 500 subscribers, 100,000 at 10,000). Automations: 50. Websites and landing pages: 10. Digital products or bookings: 5. Signup forms: 10.
Adds: Unlimited templates, Remove MailerLite logo, Subscriber preference center, AI writing assistant, Smart sending, 24/7 email support.
- 24/7 email support: also from mailerlite.com/help/mailerlite-support-options, checked
- Power
Limits: Users: Unlimited. Emails per month: Unlimited.
Adds: Unlimited monthly emails, Unlimited user seats, Unlimited automations, Unlimited landing pages, Multiple automation triggers, 24/7 live chat support.
Every figure is the whole monthly bill for the subscriber tier, not a price per subscriber. The yearly column is the per-month price when you pay for a year at once.
Costs that are easy to miss
- The pricing page opens on yearly prices. It shows “Billed yearly” first, so the figure you see is lower than the monthly bill. Comfort up to 500 subscribers is $12 a month billed monthly and $10.80 a month billed yearly. And once you’re on yearly, a switch back to monthly only takes effect when the year ends.
- A deleted subscriber still counts this month. MailerLite counts every address that was active at any point in the billing cycle, even if you delete it later. Clean your list a few days before your billing date, not after it, and you’ll see the saving a month sooner.
- Growing past your tier upgrades you on its own. On a paid plan you don’t choose the moment; MailerLite moves you to the next tier and charges for it. Watch the warning in your account.
- The premium trial ends quietly. New accounts get premium features for a trial period. When it ends, those features switch off and the account carries on, on the Free plan unless you’ve upgraded. Automations with several triggers stop until you move to Power.
- Tax may be added. The pricing page says prices may be subject to applicable taxes.
Spanish support
| Interface in Spanish | Yes |
|---|---|
| Customer support in Spanish | Not confirmed |
| Customer documents in Spanish | Not confirmed |
Our view
MailerLite is a sound choice for a small business that wants a weekly newsletter and a welcome email without paying for features it won’t use. Our position: start on the free plan if your list fits, move to Comfort on monthly billing when it doesn’t or when the logo has to go, and stay there until you need an automation with two triggers or more sending than your tier allows. Billing on active subscribers is a real advantage: the people who left don’t cost you anything. What you give up is room on the free plan, which ends at a small list. Price it against the other tools at your size before you commit; the cost table has every tool side by side.
Your next step
Count your active list: the people who are subscribed and getting your emails. If it’s under 250 contacts, start MailerLite’s free plan and send your next newsletter from it. If it’s larger, the same sign-up starts your account, and you pick Comfort at your tier from the Billing and Plan tab, on monthly billing. Either way, write your welcome email before you build the automation for it.